Beauty isn’t just skin deep. Using only music, animation and a powerful message, Dove is raising social awareness about what the impact negative words in social media can have and what we need to do to turn it around. Through tweets and other social media, we should embrace and celebrate the beauty we see in people and make the world a more beautiful place by putting positivity out there.
The story of how the song “Living Proof” by Jacob Gray and Florian Moenks became the score of this commercial is the stuff of Oscars in and of itself.
While Christian and Maddie were on their last day of a business trip in New York, the spot started as a conversation, came back to Current in LA, then headed to Beatbox Music in Australia, traveled all the way to a beach in Thailand to get the session from one of the esteemed composers and back to a hard drive on a corrupted computer in London that couldn’t boot up. Within 48 hours of this journey, our engineer Rob Chitwood was creating a new mix and editing the music to picture.
You can preview it here: Dove Dominoes – Song “Living Proof” from Beatbox Edited, Mixed and Licensed by Current Music
The commercial has its Primetime debut on Sunday, February 22 during The Oscars!
#SpeakBeautiful #SyncDifferent #CurrentMusic